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PCDfinancial shows character to win TD Waterhouse pitch PCDfinancial recently won the development of a new brand character for online stockbroker TD Waterhouse following a successful two-way pitch with Dig For Fire. PCD’s ‘Putting you in control of your trading’ proposition, combined with a modern, clean design and cause-and-effect button device, stood out from three other concepts at research to pave the way for the pitch win. TD Waterhouse now have a brand character to take them through the next three years as they implement their ambitious growth plan.
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