PCDfinancial shows character with TD Waterhouse brief

PCDfinancial recently developed a new brand character for online stockbroker
TD Waterhouse, demonstrating how the brand character will develop and be expressed.

PCD’s ‘Putting you in control of your trading’ proposition, combined with a modern, clean design and cause-and-effect button device, stood out from three other concepts at research to form a successful platform for the campaign.

TD Waterhouse now have a brand character to take them through the next three years as they implement their ambitious growth plan.

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